P.F. Chang’s China Bistro has selected Neuron ESB application and web services integration software to unify the restaurant’s backend systems that will power meaningful, real-time guest communications for its P.F. Chang’s and Pei Wei brands. Neuron ESB 3.5 implementation is currently underway, and will initially support the restaurant’s new loyalty program.
Neuron ESB 3.5 is the latest version of the Neuron enterprise service bus built on Microsoft .NET. Neuron ESB integrates with Microsoft and non-Microsoft platforms, systems and applications to provide real-time, reliable and durable messaging, application integration, business processing, workflow, and web services management.
“Communication is key to building and maintaining strong customer relationships,” said Jim Umberger, vice president, Interactive & Loyalty Marketing, P.F. Chang’s China Bistro. “In the past, we’ve relied heavily on replicated data and our CRM system for guest communications. Neuron ESB gives us the real-time information that allows P.F. Chang’s to communicate in ways we haven’t before. By integrating our internal systems and processes, we can more efficiently run our business and initiate mutually-beneficial customer conversations that promote guest advocacy.”
With phase one of Neuron ESB implementation, P.F. Chang’s is revamping its existing Bistro rewards program and launching one for its Pei Wei brand. The company’s new loyalty effort will enable corporate and its 400+ locations to interact with customers in real-time via email presenting up-to-the-minute point accumulation, status and rewards. Before installing Neuron ESB, P.F. Chang’s had relied on its CRM system to generate this type of communication which was often sent several days post-visit when the experience was long forgotten.
Implementation of Neuron ESB can support real-time social network integrations and communication that prompt a patron to take action, such as rating the restaurant and sharing their experience on Yelp! or via other social channels.
“Neuron ESB’s selection by P.F. Chang’s – a name with global market presence, and synonymous with good times and great food – adds yet another household brand to our growing list of hospitality, gaming and retail customers that are reaping the rewards of our integration expertise,” said Marty Wasznicky, general manager, Neuron ESB. “When we demonstrated the capabilities of Neuron ESB to P.F. Chang’s, they recognized that we had everything they needed to bring their proactive customer communication initiative to fruition. Far less expensive to license and implement than competitive products, Neuron ESB won them over and offers added short and long-term benefits they hadn’t realized were available from an enterprise service bus.”
In addition to supporting the P.F. Chang’s loyalty program, Neuron ESB can enable the real-time flow of data between systems that fuel and inform not only the restaurant’s marketing efforts but also its accounting, HR and operations activity. This up-to-the-minute exchange of information will give P.F. Chang’s further insight into its business for better agility in a guest-centric market.
About P.F. Chang’s China Bistro Inc.
P.F. Chang’s China Bistro owns and operates two restaurant concepts in the Asian niche. P.F. Chang’s features a blend of high-quality, Asian-inspired cuisine and American hospitality in a sophisticated, contemporary bistro setting. Pei Wei Asian Diner offers a modest menu of freshly prepared pan-Asian cuisine in a relaxed, warm environment, offering attentive counter service and takeout flexibility.
In addition, the company has extended the P.F. Chang’s brand to international markets and retail products, both of which are operated under licensing agreements.
About Neuron ESB
Neuron ESB is an easy-to-use enterprise service bus that simplifies messaging, system integration and Web service enablement. It facilitates quick integration of disparate applications and speeds up the adoption of service-oriented architecture. Built on Microsoft .NET, Neuron ESB enables clients to leverage existing in-house developer skills and tools to deploy projects in a matter of weeks rather than months.
Neuron ESB has clients around the globe in a variety of industries. For more information visit www.neuronesb.com.