Powerful integration capabilities deliver deep customer insight to improve marketing efforts

The Challenge

  • Disconnected systems were creating operational inefficiencies
  • Lag in CRM system's communication hindered loyalty program effectiveness
  • P.F. Chang’s wanted to strengthen customer relationships and brand image

The Solution

  • Neuron ESB, an easy-to-use and cost-effective integration platform
  • Enhances guest interaction through social network integration
  • Provide real-time, reliable and durable messaging capabilities
  • Connects multiple systems and interfaces using built-in connectors

The Benefit

  • Delivers deeper insight into customer behavior to enhance marketing efforts
  • Increases visibility of data by connecting accounting, HR and operations
  • Provides up-to-the-minute rewards status to boost loyal program success
  • Much more cost effective to license and implement than competing products