Hospitality & Gaming
The goal of most hospitality and gaming enterprises today is to delight their customers by offering a unique experience tailored to their specific needs. Hotels want to offer more services to customers to both increase their customer satisfaction and spend per customer. Business customers want services that allow for a more productive stay. Vacationers want access to on-site hotel services that make their stay more enjoyable.
The average hotel uses almost 50 different systems – from check-in to check-out. Integrating all these systems is nearly impossible. A large hotel struggled with enhancing their global customer loyalty program. They needed a solution to integrate their existing business applications and quickly adapt as new systems are introduced. This hotel group searched for a company that understood their legacy systems and overall business objectives.
The hotel group selected Neuron because it provided the necessary adaptors for their specific systems and the development environment to enable quick integration of systems. Neuron decreased integration time to all back-end systems, and allowed for real-time customer knowledge, regardless of the system being used. Now, when a customer checks in, Neuron creates a business event that certain systems subscribe to. As the customer moves through different systems, the hotel can offer them customized services.
The hotel group now has one of the most comprehensive global loyalty programs allowing them to tailor each guests visit to their unique preferences. By customizing each visit, the hotel has seen an increase in customer satisfaction and spend per customer. Neuron ESB provides the most cost-effective solution for the hospitality and gaming industry to differentiate their offerings and simplify their infrastructure.
